Senior Advisor, Housing and Land Use Policy Leader
Tallahassee
850.521.1707Overview
A second-generation Florida native, Harold L. “Trey” Price is well-connected to local and state government agencies across Florida and the decision-makers who impact the state’s economic development. Trey provides his statewide network to clients navigating the complex issues associated with affordable housing, real estate, appropriations, government financing, and state and federal tax matters.
He consults with and advocates for the interests of businesses seeking to maximize the government incentives that make Florida’s economy vibrant. Passionate about Florida’s legislative process since the beginning of his career, he is at his best when helping individuals, businesses, and other organizations understand the state legislative process, get their projects funded and executed, and shape policy that drives the state’s advancement of statewide, domestic and international commerce.
In Trey’s distinct area of advisory services, there is simply no substitute for experience. Prior to joining the firm, he served as Executive Director for the Florida Housing Finance Corporation (FHFC). During his tenure, FHFC launched the Hometown Heroes Housing Program, which set aside $100 million to help law enforcement officers, firefighters, educators, healthcare professionals, and active military or veterans purchase a home in their community. He helped co-author the 2023 Live Local Act, the most comprehensive housing legislation in a generation, and has helped shepherd updates and expansions to the Act since. Trey also advocated for and oversaw the largest appropriation of housing funding that FHFC had ever seen from the Florida Legislature.
Before leading the state’s housing finance agency, Trey founded his own firm, Price Point Strategies LLC, and represented real estate and appraisal interests. He served as a Public Policy Representative for Florida Realtors, helped author major changes to the state’s property tax system, and worked as General Campaign Consultant at Public Concepts Inc., on statewide and legislative campaigns. Trey served as a Legislative Assistant for the Office of State Representative Joseph Spratt and as campaign director for Jim King for Senate and Pat Patterson for State Representative through the Republican Party of Florida. In addition, he worked for the law firm Fowler White Boggs, P.A., as well as for State Representative Tom Feeney, Citizens to Save Jobs and Stop Unfair Taxes, and the United States Sugar Corporation.
Trey and his family enjoy living in Tallahassee.
Education
University of Central Florida, B.A. in Political Science, 1997
Involvement
Professional Associations & Memberships
- Second Judicial Circuit Grievance Committee “A,” 2023 (appointed to two-year term)
- Florida Association of Professional Lobbyists, Member
- National Conference of State Housing Agencies (NCHSA), Member of the Board of Directors, 2019-21